“Smile! You’re on Camera.” (Heart on Sleevzes) blends inspiration from 90’s-2000’s Saturday Morning Cartoons through the lens of Y2K New York streetwear culture, into a movement of new age ideas for the modern fashion industry. It is deeply seeded within my roots from Queens and modern day social media influencers/pop culture. S!YOC is meant to tailor to those who tend to find it hard to express our true emotions on our sleeves S!YOC is a movement designed to express them , despite how ugly you cry.